Co-creation is a concept that is becoming increasingly important in the strategic approaches of public service media, in particular because of its innovative potential, offering corporations a mechanism for generating joint value with their audience, becoming more socially relevant and fulfilling their public service commitments. However, the ambiguity in the...
RTVE and RTP approaches to the artificial intelligence concept
One of the biggest challenges for Public Service Media in recent years has been to be able to innovate and implement new technologies that both streamline their internal production processes and improve the quality of the services offered to the public. Artificial Intelligence (AI) has emerged in this regard as...
La innovación como agente fundamental del cambio en los PSM europeos
After analysing the 23 interviews with the 18 corporations carried out in this research project, innovation emerges as the key agent of change that European PSBs expect to carry out in the coming years. All the broadcasters that participated in this study agree on the need to progressively adapt to...
