Co-creation is a concept that is becoming increasingly important in the strategic approaches of public service media, in particular because of its innovative potential, offering corporations a mechanism for generating joint value with their audience, becoming more socially relevant and fulfilling their public service commitments. However, the ambiguity in the...
La innovación como agente fundamental del cambio en los PSM europeos
After analysing the 23 interviews with the 18 corporations carried out in this research project, innovation emerges as the key agent of change that European PSBs expect to carry out in the coming years. All the broadcasters that participated in this study agree on the need to progressively adapt to...
